त्वरित संपर्क
जितेंद्र कुमार
PhD (IIT Roorkee)
Assistant Professor, Department of Management Sciences
शोध करना दिलचस्पी
Brand Management, Consumer Psychology, Brand Communities
विशेषज्ञता
Marketing
शिक्षा
PhD, IIT Roorkee, 2019
MBA, Faculty of Management Studies – Banaras Hindu University (FMS-BHU), 2012
B. Tech., NIT Hamirpur, 2009
चयनित प्रकाशन
Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of Business Research, Vol. 105, pp. 243-257.